Jakarta (9/1) – Are you still worried of losing your motorcycle which is parked at a public place or in the yard of your own house? Are you still worried of having an accident when driving your motorcycle, despite your caution?

You can take a deep breathe now, because PT. Asuransi Adira Dinamika (Adira Insurance) offers a solution to ease your worry. Adira Insurance offers a Motorcycle Insurance Product named Motopro, which can protect both the motorcycle and you.

“Motopro offers a complete protection as it guarantess not only compensation for the total loss of motorcycke but also coverage if the insured person gets an accident of any kind and at any place," said Maya Pudjianto, Business Development Division Head Adira Insurance, during the Press Conference – The Launching of Motopro Motorcycle Insurance at Menteng Park Jakarta, Wednesday (9/1).

Adira Insurance has already got a motorcycle insurance product, but only now it finally applies a trademark (brand) to the product. This is because Adira has a plan to expand its market target to retail market, so that eventually Adira Insuraance deemed it necessary to present the product clearly to the customers, by differentiating it from other similar products available in the market in order to strengthen the product's position amongst the competitors. In addition, the presence of a certain trademark is expected to build an emotional intimacy with the customers, which eventually secure customers’ loyalty to motopro.

Maya is also optimistic that the motopro coverage can fulfil the customer’s need for security because motopro motorcycle insurance protects not only the vehicle from total damage and loss (75% of the motorcycle price) but also the customer in case of accident anywhere, during the driving or not. Moreover, motorcycle is currently one of favorite transport means because it is practical, fuel efficient and mainly effective in facing traffic situation in Jakarta which is always attributed with traffic jams.

“Therefore, this product is suitable for them who care for driving safety. We expect that motopro will be able to ease the customers and people’s worriedness of losing their motorcycles, total damage and risk of accident to the customers," said Maya.

In the event, there was also award of promotional prize, a free motorcycle, to motopro Customer for the first stage, directly presented by Indra Baruna and Pratomo, the President Director of Adira Insurance.